A well-known physician in Pediatrics in the Baltimore area called us to inquire about the card. He said that one of his patients brought a card in to his office and told him that she had a prescription for a very expensive baby formula that was not covered by her insurance and which she could not afford. Her pharmacist had given her one of our cards, and she wanted to tell him that the card allowed her to purchase the $300 baby formula at a discount for only $36! After learning about our program, the physician asked us to send him a supply of cards, so he could give them to his other patients.